The objective of Technology2Market is a successful market launch of a new product, service or application and capture new business value.
Value Proposition – Product Launch – Pricing Strategy -Market Segmentation – Channel Management
How to define the optimal value proposition? How to differentiate in the market? What are the key market segments to target? What will be our pricing strategy? What is the best market channel combination? How do we plan the product/service launch in the market? How can we accelerate the scale-up by using E-business?
Examples of deliverables:
- Predictive Market and Customer Analytics
- Product-Market Selection Matrix
- Product launch & Sales Strategy
- Scale-up Strategy & Implementation